Advertising Account Planning: New Strategies in the Digital Landscape
by Carol J. Pardun, Kelli S. Boling, Beth E. Barnes, Sheri J. Broyles
This book explores advertising account planning strategies tailored for the digital landscape, offering guidance for professionals and students navigating modern marketing environments.
About This Book
Advertising Account Planning: New Strategies in the Digital Landscape provides an overview of account planning practices adapted for contemporary digital environments.
The book addresses evolving strategies used by professionals to connect brands with audiences across digital platforms.
Authored by experienced academics and practitioners, it offers insights relevant to students and professionals in advertising and marketing.
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