Blue Ocean Strategy, explores the concept of value innovation
Blue Ocean Strategy explores the concept of value innovation through a concise business-focused introduction. Muzzamil Khalid presents the topic for readers interested in strategic thinking, value creation, and approaches to understanding how organizations can consider new directions in competitive environments.
About This Book
Blue Ocean Strategy explores the concept of value innovation.
This book presents its subject within a business and strategic planning context.
It offers a concise introduction to thinking about value creation and strategy.
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