The Elements of Negotiation: 103 Tactics for Everyone to Win in Each Deal
by Keld Jensen
The Elements of Negotiation offers 103 tactics for readers who want to negotiate more effectively. Keld Jensen presents a practical, accessible approach centered on deal-making and outcomes that work for everyone, making this a useful resource for negotiations in business and everyday life.
About This Book
The Elements of Negotiation presents 103 tactics for approaching negotiations and deals.
Written by Keld Jensen, the book focuses on practical ideas intended for everyone, whether navigating everyday agreements or more formal business discussions.
Its central promise is a cooperative approach: finding ways for each party to achieve a favorable outcome while improving the negotiation process.
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