Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
Chris Hackley’s Qualitative Research in Marketing and Management provides an introduction to interpretive research projects across marketing and management. Focusing on qualitative approaches and the research process, it offers a useful foundation for students and readers developing skills in conducting and understanding interpretive studies.
About This Book
Qualitative Research in Marketing and Management introduces interpretive research projects in the fields of marketing and management.
Written by Chris Hackley, the book focuses on qualitative approaches and the process of conducting research in organizational and commercial contexts.
It is suited to readers seeking a practical foundation for understanding and undertaking interpretive research projects.
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