Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
by Armand Farrokh, Nick Cegelski
Cold calling can be difficult, especially when every conversation begins with a stranger. Armand Farrokh and Nick Cegelski offer a step-by-step guide for sales professionals who want a more structured, practical approach to making calls and engaging potential customers.
About This Book
Cold Calling Sucks (And That's Why It Works) is a sales guide focused on the challenging practice of calling strangers.
Armand Farrokh and Nick Cegelski present a step-by-step approach to cold calling, making the subject practical and process-oriented.
The book is intended for sales professionals and others seeking a structured way to approach conversations with potential customers.
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