Sports Publicity: A Practical Approach
by Joe Favorito
Sports Publicity: A Practical Approach introduces the fundamentals of promoting sports, teams, events, and organizations. Written by Joe Favorito, this practical resource is intended for readers who want to understand sports publicity, strengthen their communications knowledge, and explore the professional demands of working in sports-related marketing and media.
About This Book
Sports Publicity: A Practical Approach presents an accessible introduction to publicity within the sports field.
Joe Favorito focuses on the practical side of communicating about sports, teams, events, and organizations.
The book is suited to readers seeking a grounded understanding of sports publicity and its professional applications.
Its approach emphasizes usable knowledge for navigating publicity work in the sports industry.
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