Introduction to Business Analytics
by Business Analytics Institute
Introduction to Business Analytics offers a foundational look at how analytics supports business decision-making. Written for readers beginning their study of the subject, it provides an accessible starting point for understanding the relationship between business, data, and analysis.
About This Book
Introduction to Business Analytics provides an entry point into the field of using data to support business understanding and decision-making.
The book is suited to readers seeking foundational knowledge of business analytics and its role in organizational contexts.
Its focus makes it relevant for students, professionals, and anyone beginning to explore analytics in business.
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