Managing Marketing in the 21st Century - 5ed
by Noel Capon
Managing Marketing in the 21st Century - 5ed provides a contemporary foundation for understanding marketing management. Written by Noel Capon, this fifth edition is suited to students, educators, and business professionals seeking a focused resource on marketing leadership, practice, and decision-making in the modern business environment.
About This Book
Managing Marketing in the 21st Century - 5ed presents a contemporary examination of marketing management.
Written by Noel Capon, the book is designed for readers studying or practicing marketing in the modern business environment.
Its focus is on the challenges and responsibilities associated with managing marketing in the 21st century.
This fifth edition provides a current foundation for exploring marketing leadership, decision-making, and practice.
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