Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Malcolm Gladwell turns his attention to overstories, superspreaders, and social engineering, exploring how social forces gather momentum and influence behavior. Thought-provoking and accessible, this nonfiction work will appeal to readers curious about psychology, sociology, culture, and the mechanisms behind collective change.
About This Book
Revenge of the Tipping Point examines the ideas suggested by overstories, superspreaders, and the rise of social engineering.
Malcolm Gladwell considers how influence and social forces can spread, gather momentum, and shape collective behavior.
The book is suited to readers interested in psychology, sociology, culture, and the dynamics of change.
Its focus on tipping points offers a framework for thinking about how individual actions can connect to broader social patterns.
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