Content Marketing in the 21st century: Is Coca Cola pioneering modern marketing with its new "no labels" campaign?
This concise work examines content marketing in the 21st century through the lens of Coca-Cola’s “no labels” campaign. It considers how a prominent brand initiative relates to modern marketing, offering relevant context for readers interested in advertising, branding, and contemporary business communication.
About This Book
This book explores content marketing in the 21st century.
It focuses on Coca-Cola’s “no labels” campaign as a case for considering modern marketing practices.
The work is suited to readers interested in branding, advertising, and the evolution of marketing communication.
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