新零售浪潮，全球視野下的零售革命：無印良品×星巴克×IKEA×雀巢咖啡×聯合利華，當產業進入消費者主權時代，關於零售巨頭的策略解析與趨勢預測！ (Traditional Chinese Edition)
by Chen Wang
Dive into the global new retail revolution with strategic breakdowns of Muji, Starbucks, IKEA, Nestlé Coffee, and Unilever. As industries enter the consumer sovereignty era, this book provides essential insights and trend forecasts for retail giants navigating modern challenges.
About This Book
In the era of new retail, global perspectives reveal transformative shifts in the industry. This book examines how major players adapt to changing consumer dynamics.
From Muji's minimalist approach to Starbucks' experiential branding, it highlights innovative strategies driving retail evolution.
IKEA's design-centric model and Nestlé Coffee's product innovations showcase responses to market demands.
Unilever's sustainable practices exemplify broader trends in consumer empowerment.
Through detailed analysis, the book predicts future directions in retail amid consumer sovereignty.
Reviews
No reviews yet. Be the first to review this book!