Going Global: International Business Strategy
by Matt Young
Going Global: International Business Strategy presents an accessible focus on the relationship between global business and strategic decision-making. Suitable for readers interested in international commerce, market expansion, and business planning, it offers a subject-centered starting point for exploring how strategy applies in an international context.
About This Book
Going Global: International Business Strategy addresses the broad subject of international business strategy.
Its focus is reflected in the relationship between global activity and strategic decision-making.
The book may suit readers seeking a business-oriented perspective on operating or thinking across international markets.
With its concise, subject-focused title, it provides an entry point for exploring global business strategy.
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