ドーパミンの経済学: 快楽神経伝達物質が日常生活における私たちの決断と行動にどのような影響を与えるか (Japanese Edition)
Dopamine, the neurotransmitter of pleasure, profoundly influences our everyday decisions and actions. This book investigates its economic dimensions, revealing how it shapes behaviors from routine choices to broader life patterns. By blending neuroscience with economic theory, it offers a fresh perspective on human motivation and reward systems in daily existence.
About This Book
The book examines the role of dopamine, a key neurotransmitter associated with pleasure, in influencing human decision-making and actions within daily routines.
It explores the economic implications of how this substance affects our choices, from simple habits to more complex behaviors.
Through an analysis of neuroscientific principles, the text reveals the mechanisms by which dopamine drives motivation and reward-seeking in various contexts.
Readers gain insights into the interplay between biology and economics, understanding how neural processes underpin personal and societal decisions.
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