The Price: What It Takes to Win in College Football’s Era of Chaos
The Price explores what winning demands in college football’s era of chaos. Armen Keteyian and John Talty examine the pressures, costs, and changing landscape surrounding competition at the highest levels of the sport.
About This Book
The Price examines the costs and pressures surrounding success in college football.
Framed by an era of chaos, the book considers what winning requires as the sport continues to change.
Armen Keteyian and John Talty explore the broader stakes of competition, ambition, and investment in college football.
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