The Formula: How Rogues, Geniuses, and Speed Freaks Made F1 the World's Fastest-Growing Sport
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The Formula: How Rogues, Geniuses, and Speed Freaks Made F1 the World's Fastest-Growing Sport

by Jonathan Clegg, Joshua Robinson

sports business Formula 1
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Chronicles the transformation of Formula 1 into a global phenomenon through business, technology, and culture.

About This Book

The Formula explores the evolution of Formula 1 racing and its rise as one of the world's fastest-growing sports.

The book examines the business strategies, technological innovations, and cultural shifts that reshaped the sport.

Readers gain insight into the figures and decisions that influenced Formula 1's modern era.

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I will be using this book for: