Consumer Behaviour International Edition 1/e
by David Mothersbaugh, Susan Bardi Kleiser, Wendy Hein, Yusuf Oc
Consumer Behaviour International Edition 1/e provides an academic introduction to the study of consumers within business and marketing. Written by David Mothersbaugh, Susan Bardi Kleiser, Wendy Hein, and Yusuf Oc, this international edition is suited to students and readers seeking a foundation in consumer behaviour.
About This Book
Consumer Behaviour International Edition 1/e introduces the study of consumer behaviour for readers in business and marketing.
The book focuses on consumer behaviour as an area of academic and professional study.
Its international edition is authored by David Mothersbaugh, Susan Bardi Kleiser, Wendy Hein, and Yusuf Oc.
It can support students and readers seeking a foundation in consumer-focused business topics.
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