DIGITAL E-EXPORT E-Commerce, Marketplaces, SEO, SEA, Social Selling and E-Marketing for B2B & B2C
Digital E-Export presents a broad introduction to e-commerce and international digital selling. Silvia Carter covers marketplaces, SEO, SEA, social selling, and e-marketing, with attention to the needs of both B2B and B2C businesses seeking to understand and develop their online commercial activities.
About This Book
Digital E-Export explores the essential components of selling and marketing products or services through digital channels.
The book covers e-commerce and online marketplaces for both business-to-business and business-to-consumer contexts.
It addresses search engine optimization, search engine advertising, social selling, and broader e-marketing practices.
Designed for readers interested in expanding digital commerce activities across markets and channels.
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