Пандора: быстрая мода или «убийца категорий»?: Анализ ассортиментной и ценовой стратегии (Russian Edition)
by Кристина Мария Балгарадеан, Анка Букута, Дан-Кристиан Дабижа
A focused study of fast fashion assortment and pricing strategies and their effects on market categories.
About This Book
This book examines assortment and pricing strategies within the fast fashion sector.
It explores how these strategies influence market positioning and category dynamics.
The analysis is presented in Russian and draws on contemporary retail practices.
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