Research Methods in Luxury Management (Mastering Luxury Management)
by Michael J. G. Parnwell, Kelly Meng
Research Methods in Luxury Management offers a focused introduction to conducting research in the specialized field of luxury management. Designed for advanced learners, it supports the development of structured research skills and provides an academic foundation for examining questions related to luxury-focused business and management.
About This Book
Research Methods in Luxury Management introduces the study of research methods as applied to luxury management.
The book is intended for readers developing a structured approach to investigating questions in this specialized management field.
It supports the academic study of luxury management by focusing on the methods and processes used to conduct research.
As part of the Mastering Luxury Management series, the title provides a dedicated resource for understanding research within luxury-focused business education.
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