The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers
The Changing MO of the CMO explores how brand and reputation are converging to reshape marketing leadership. Marylee Sachs considers the changing responsibilities of chief marketing officers and the implications for marketers navigating an evolving business environment.
About This Book
The Changing MO of the CMO examines how the role of the chief marketing officer is evolving.
It focuses on the convergence of brand and reputation and its implications for marketing leadership.
Marylee Sachs considers how these connected responsibilities are affecting marketers and the way marketing work is understood.
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