The Changing MO of the CMO: How the Convergence of Brand and Reputation is Affecting Marketers
An examination of how brand and reputation convergence is transforming the role and strategies of today’s chief marketing officers.
About This Book
This book examines the evolving responsibilities of chief marketing officers in today’s business environment.
It focuses on the increasing overlap between brand management and corporate reputation.
Readers will gain insight into how these shifts impact marketing leadership and strategy.
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