カニバリゼーション――企業の運命を決める「事業の共食い」への９つの対処法 (Japanese Edition)
by 山田 英夫
Explores nine practical approaches for companies to handle internal product competition and safeguard sustainable growth.
About This Book
This book examines the challenges companies face when new products or services reduce demand for existing offerings.
It presents nine strategies for addressing internal competition and minimizing negative impacts on revenue and market position.
The content focuses on decision-making frameworks that help organizations balance innovation with existing business stability.
Readers will find guidance on identifying early signs of cannibalization and implementing corrective actions.
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