E-Commerce 2023: Business, Technology, Society
by Kenneth Laudon, Carol Traver
E-Commerce 2023: Business, Technology, Society by Kenneth Laudon and Carol Traver provides an in-depth look at the intersection of online business practices, innovative technologies, and their broader societal implications. This updated edition equips readers with the knowledge to navigate the rapidly changing digital commerce environment, emphasizing strategic and ethical considerations for success in the modern marketplace.
About This Book
E-Commerce 2023: Business, Technology, Society offers a thorough examination of the evolving landscape of online commerce. It covers key aspects of how businesses operate in the digital realm, integrating practical applications with theoretical foundations.
The book delves into the technological innovations driving e-commerce, from platforms and tools to security measures that support modern transactions. It highlights the interplay between technology and business models in today's interconnected economy.
Society's role in e-commerce is also addressed, exploring how digital marketplaces influence consumer behavior, ethics, and global trade. This edition reflects updates relevant to 2023, ensuring relevance for students and professionals alike.
Authors Kenneth Laudon and Carol Traver bring their expertise in information systems and business to provide a balanced perspective on these critical topics.
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