Marketing for Dummies, 6th Edition
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Marketing for Dummies, 6th Edition

by Jeanette Mcmurtry Mba

Self-Help Marketing Basics Business for Beginners
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An accessible introduction to marketing fundamentals, offering practical guidance for building effective business strategies and reaching customers.

About This Book

Marketing for Dummies, 6th Edition provides foundational knowledge for understanding marketing principles and practices.

Readers can explore core concepts that help businesses connect with their target audiences effectively.

The book covers various marketing channels and methods used in contemporary business environments.

Content is structured to support both beginners and those seeking to refresh their marketing knowledge.

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I will be using this book for: