The Active Consumer: Novelty and Surprise in Consumer Choice (Routledge Frontiers of Political Economy)
In The Active Consumer, Marina Bianchi investigates the role of novelty and surprise in shaping consumer choices. Part of the Routledge Frontiers of Political Economy series, it explores how consumers actively navigate economic options, offering new insights into decision-making dynamics in modern markets.
About This Book
The Active Consumer examines the dynamics of novelty and surprise within consumer choice, highlighting how these elements influence economic behavior.
Drawing from the Routledge Frontiers of Political Economy series, the book presents a fresh perspective on consumer agency in market settings.
Marina Bianchi's analysis underscores the innovative aspects of decision-making processes in consumption.
This work contributes to broader discussions on political economy by focusing on the consumer's proactive engagement.
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