Crystallizing Public Opinion
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Crystallizing Public Opinion

by Edward Bernays

communication theory social psychology Public Relations
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Edward Bernays’s Crystallizing Public Opinion focuses on the nature and development of public opinion. With its emphasis on communication and persuasion, this work provides a concise entry point for readers interested in public relations, mass communication, and the ways ideas are presented to the public.

About This Book

Crystallizing Public Opinion is a work by Edward Bernays centered on the subject of public opinion.

The title points to an examination of how public opinion may be understood, formed, and expressed.

It offers readers an opportunity to engage with ideas connected to communication, persuasion, and the relationship between organized messages and the public.

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I will be using this book for: