「マッチ売りの少女」はこうすればマッチが売れた！: 神経伝達物質ドーパミンを使えば販売は急上昇 (Japanese Edition)
by 山川 裕士
This Japanese edition examines how dopamine, a neurotransmitter associated with motivation and reward, can be considered in sales and marketing. Framed around the familiar “Little Match Girl” image, it presents a business-focused exploration of how understanding human responses may help make products more appealing and improve selling efforts.
About This Book
This Japanese edition explores the relationship between dopamine, a neurotransmitter, and the process of selling.
Using the familiar image of “The Little Match Girl” as a starting point, the book considers how sales approaches might be improved.
Its focus is on applying knowledge of dopamine to create greater customer interest and support increased sales.
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