E-Business and E-Commerce Management: Strategy, Implementation and Practice (4th Edition): Popular for its cutting edge and contemporary coverage, its international approach and its balance
by Prentice Hall, Mohamed Chadi Idrissi, Mohamed Chadi Idrissi Bri
Explore the strategic and practical dimensions of e-business and e-commerce management. This fourth edition presents an international perspective on developing, implementing, and managing digital business activities, making it a useful resource for students and readers seeking a structured introduction to online commerce.
About This Book
This fourth edition focuses on the management of e-business and e-commerce.
It brings together strategy, implementation, and practice in one business-focused resource.
The international perspective supports readers exploring digital commerce across different markets.
Designed for study and reference, it offers a contemporary framework for understanding online business management.
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