Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
by Rachel Lawes
Using Semiotics in Retail explores how semiotic thinking can help businesses understand shoppers and create more engaging retail experiences. Rachel Lawes connects consumer insight with practical retail goals, offering a perspective for marketing and retail professionals seeking to use meaning and interpretation to support stronger customer engagement and sales.
About This Book
Using Semiotics in Retail introduces semiotic thinking as a way to understand consumer insight in retail.
The book focuses on how meanings, signs, and interpretations can help engage shoppers.
It connects semiotic analysis with retail practice and the goal of boosting sales.
Written by Rachel Lawes, this guide is intended for readers interested in marketing, retail, and consumer behavior.
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