Setting the Agenda: Mass Media and Public Opinion
Maxwell McCombs examines how mass media help shape public attention and opinion by influencing which issues become prominent in public discussion. This focused work introduces readers to the connection between media priorities and the public agenda, making it relevant to communication, journalism, politics, and sociology.
About This Book
Setting the Agenda: Mass Media and Public Opinion examines the relationship between mass media and public opinion.
Maxwell McCombs focuses on how media attention can shape the issues that receive public consideration.
The book offers a focused introduction to agenda-setting and the role of media in public discussion.
It is suited to readers interested in communication, journalism, politics, and the formation of public opinion.
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