反直觉(利用神经科学、行为经济学和心理学原理/案例，揭示“群体智慧”“认知偏差”背后原理，8个常犯的决策错误，7大改变决策行动建议，助你避开直觉陷阱，做出正确决策。哥大商学院教授迈克尔莫布森经典之作) (Chinese Edition)
by 迈克尔·J.莫布森
Reveals the science behind cognitive biases and group wisdom, identifies eight common decision errors, and offers seven practical strategies to improve judgment and avoid intuitive traps.
About This Book
This book examines the principles behind group wisdom and cognitive biases using insights from neuroscience, behavioral economics, and psychology.
It identifies eight common decision-making mistakes that people frequently encounter in daily life and professional settings.
The author provides seven actionable recommendations designed to help readers recognize and avoid intuitive pitfalls.
Readers learn how to apply evidence-based approaches to improve judgment and make more reliable choices.
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