The Psychology of Advertising: 3rd Edition
by Wolfgang Stroebe, Bob M Fennis
The Psychology of Advertising: 3rd Edition explores advertising from a psychological perspective. Written by Wolfgang Stroebe and Bob M Fennis, it offers readers a focused resource for understanding how psychology relates to promotional communication and the broader field of advertising.
About This Book
The Psychology of Advertising: 3rd Edition examines advertising through a psychological lens.
Written by Wolfgang Stroebe and Bob M Fennis, the book focuses on the relationship between psychological principles and advertising.
This third edition is suited to readers seeking an informed introduction to the psychology of promotional communication.
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