Managing Innovation (Strategy Foundations Series Book 9)
by Gp West
Managing Innovation examines innovation through a strategic management lens. As the ninth book in the Strategy Foundations Series, it provides readers with a focused introduction to the role of innovation in business and organizational strategy.
About This Book
Managing Innovation is a business and strategy title focused on the subject of innovation management.
As Book 9 in the Strategy Foundations Series, it presents innovation within a broader foundation of strategic thinking.
The book is suited to readers seeking a general introduction to managing innovation in organizational and business contexts.
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