The Art & Science of Internet Car Sales: Understanding How To Communicate To Sell Cars & Trucks In The New Electronic Marketplace
The Art & Science of Internet Car Sales examines communication and selling in the modern online automotive marketplace. Trace V Ordiway brings together the human side of customer interaction and the practical realities of selling cars and trucks through electronic channels.
About This Book
The Art & Science of Internet Car Sales explores how communication shapes the process of selling cars and trucks online.
Focused on the new electronic marketplace, the book addresses the relationship between digital interaction and automotive sales.
Trace V Ordiway presents the subject through two complementary perspectives: the human art of communication and the practical science of internet-based selling.
This title is intended for readers interested in automotive sales, online business, and the changing ways sellers communicate with customers.
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