精實創業: 用小實驗玩出大事業(2017書衣新版) (Traditional Chinese Edition)
Lean Startup revolutionizes how companies are built and new products are launched. Eric Ries defines a scientific approach to creating and managing successful startups, focusing on validated learning, rapid experimentation, and iterative design to foster innovation and reduce failure risks in business development.
About This Book
The book introduces the lean startup methodology, emphasizing efficient ways to develop products and services by minimizing waste and maximizing learning.
It guides entrepreneurs on conducting small-scale experiments to test assumptions and iterate based on real customer feedback.
Readers will explore how to apply these concepts to create sustainable business growth in dynamic markets.
This 2017 updated edition provides refreshed insights for modern entrepreneurial challenges.
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