Gamification and Consumer Engagement: Creating Value in Context of ICT Development (Progress in IS)
by Rimantas Gatautis, Jūratė Banytė, Elena Vitkauskaitė
Gamification and Consumer Engagement explores how gamified approaches connect with consumer engagement and value creation amid information and communication technology development. Published in the Progress in IS series, this scholarly work addresses themes relevant to business, marketing, digital technologies, and academic research.
About This Book
This book examines gamification and consumer engagement in the context of information and communication technology development.
It focuses on how gamified approaches relate to consumer participation and the creation of value.
Presented within the Progress in IS series, the book offers a scholarly perspective on the intersection of business, consumers, and digital technologies.
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