Attention Factory: The Story of TikTok and China's ByteDance
Matthew Brennan traces the story of TikTok and ByteDance, examining the rise of an attention-driven platform from China and its growing influence on global technology and media. Accessible and timely, this book provides context for understanding TikTok’s business, cultural reach, and place in the modern digital landscape.
About This Book
Attention Factory examines the story of TikTok and its parent company, ByteDance.
Matthew Brennan explores the rise of an attention-centered technology platform originating in China.
The book considers TikTok’s place in the global media and technology landscape.
It offers readers an accessible perspective on the business and cultural significance of one of the most prominent social platforms.
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