Airbus vs. Boeing: Aviation's Dramatic Narrow-Body Cliffhanger Spanning 3+ Decades! - Strategy Perspective - I (Airbus vs. Boeing: Strategy Wars, Tactical ... Finishes - Strategy Perspective Book 1)
by Rajat Narang
Airbus vs. Boeing explores the dramatic narrow-body rivalry between two leading commercial aviation companies over more than three decades. Framed through strategy and tactics, this first Strategy Perspective volume offers a focused examination of competition, decision-making, and the forces shaping one of aviation’s defining market contests.
About This Book
Airbus vs. Boeing examines the long-running competition between two major names in commercial aviation.
Focused on the narrow-body aircraft market, the book spans more than three decades of strategic rivalry.
Presented from a strategy perspective, it considers the relationship between broad strategic choices and tactical execution.
This is the first book in the Strategy Perspective series, offering a focused framework for considering aviation competition.
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