101 Retail Touchpoints Brainstorming Guide (Revised Edition ): Advertising & shopper marketing quick reference to reach customers in-store & increase sales
A revised quick reference for retail advertising and shopper marketing, this brainstorming guide presents ideas for reaching customers through in-store touchpoints. It is designed to help businesses generate shopper-focused approaches, strengthen retail engagement, and support efforts to increase sales.
About This Book
101 Retail Touchpoints Brainstorming Guide is a revised-edition reference for retail advertising and shopper marketing.
It focuses on ways to reach customers through in-store touchpoints and related retail interactions.
Use it as a brainstorming aid when developing ideas intended to engage shoppers and support sales growth.
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