Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
by Navi Radjou, Jaideep Prabhu, Simone Ahuja, Kevin Roberts
Jugaad Innovation teaches how to think frugal and be flexible to generate breakthrough growth. Drawing from resourceful practices, it shows businesses how to innovate effectively in constrained settings, turning limitations into advantages for sustainable success and creativity.
About This Book
Jugaad Innovation explores the principles of thinking frugal and being flexible to achieve remarkable growth. It draws on the concept of jugaad, an Indian term for resourceful ingenuity, to show how organizations can thrive with limited means.
The authors highlight practical strategies for adapting to challenges and fostering creativity in business practices. By embracing flexibility, companies can unlock innovative solutions that lead to long-term success.
This approach emphasizes generating breakthrough growth through clever, low-cost methods rather than relying on heavy investments. It offers insights applicable across various industries facing uncertainty and scarcity.
Readers gain an understanding of how to cultivate a mindset that turns constraints into opportunities for innovation and expansion.
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