店鋪營運: 網上店鋪視覺行銷指南 (Traditional Chinese Edition)
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店鋪營運: 網上店鋪視覺行銷指南 (Traditional Chinese Edition)

by 曹天佑, 劉紹婕, 時延輝

E-commerce Retail Strategy Visual Marketing
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A practical guide to online shop operations and visual marketing. This Traditional Chinese edition explores how visual presentation can support e-commerce management, marketing planning, and a more consistent store image for readers seeking to improve their online retail presence.

About This Book

本書聚焦網上店鋪營運,從視覺行銷角度整理相關概念與實務方向。

內容適合希望了解網店視覺呈現、行銷思維與店鋪經營之間關係的讀者。

透過店鋪視覺行銷主題,協助讀者思考如何以更有系統的方式規劃網上店鋪。

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I will be using this book for: