Fundamentals of International Business (4th Edition) | By Pearson
by Varma Sumati
A foundational textbook exploring the principles, practices, and environment of international business for students and professionals.
About This Book
This textbook introduces students to the essential concepts of international business.
It covers key topics such as global trade, cross-border management, and international markets.
The content is structured to support academic learning and practical understanding.
Designed for undergraduate and graduate business courses.
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