Conformity: The Power of Social Influences
by Cass R. Sunstein, Robert H. Frank
Conformity examines the power of social influences over individual choices, beliefs, and behavior. Cass R. Sunstein and Robert H. Frank explore why people respond to social pressures and how conformity shapes everyday life, offering readers an accessible introduction to a central topic in psychology and the social sciences.
About This Book
Conformity examines the influence of other people on individual thought and behavior.
The book focuses on how social forces can shape choices, beliefs, and everyday decisions.
Written by Cass R. Sunstein and Robert H. Frank, it offers an accessible exploration of conformity and social influence.
Readers interested in psychology, sociology, and human behavior will find a focused introduction to the subject.
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