The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
by Michael A. Cusumano, Annabelle Gawer, David B. Yoffie
A strategic guide to platform competition, innovation, and power in the digital age, offering frameworks for understanding and building successful platform businesses.
About This Book
This book examines the rise of platform-based companies and their impact on markets and industries.
It analyzes strategic approaches used by successful platforms to drive innovation and growth.
The authors discuss competition dynamics, power structures, and regulatory considerations in the platform economy.
Readers gain insight into how digital platforms shape business models and industry landscapes.
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