Google Ads (AdWords) Workbook: Advertising on Google Ads, YouTube, & the Display Network (Teacher's Edition) (2019 Edition)
A hands-on workbook guiding users through Google Ads, YouTube, and Display Network advertising with structured lessons and exercises for practical skill-building.
About This Book
This workbook provides structured lessons on advertising through Google Ads, YouTube, and the Display Network.
Readers can follow step-by-step exercises designed to build practical skills in online advertising campaigns.
The material is organized for classroom or self-study use, supporting both teachers and students.
Topics include campaign setup, keyword selection, ad creation, and performance tracking.
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