互聯網思維陷阱:你以為集讚、轉發、贈禮就能真正賺到錢嗎?(修訂版) (Traditional Chinese Edition)
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互聯網思維陷阱:你以為集讚、轉發、贈禮就能真正賺到錢嗎?(修訂版) (Traditional Chinese Edition)

by 李徵坤, 張新亮, 賴斌揚, 周郅博

Business digital marketing Internet Strategy
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Challenges assumptions about social media tactics and questions if likes, shares, and giveaways deliver real business value.

About This Book

This book examines popular beliefs about internet marketing strategies and their effectiveness.

It discusses whether common tactics such as collecting likes, sharing content, and offering gifts truly generate revenue.

The authors analyze the gap between perceived and actual results in digital marketing efforts.

Readers are encouraged to reconsider standard approaches to online business promotion.

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I will be using this book for: