Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
by Keenan
Gap Selling explores a problem-centric approach to sales, challenging familiar assumptions about customer relationships and the path to agreement. Keenan addresses key selling concerns including overcoming objections, closing, and price, offering a focused guide for readers who want to rethink how sales conversations are conducted.
About This Book
Gap Selling presents a problem-centric approach to improving sales performance.
The book focuses on changing how sellers think about customer relationships and the path to agreement.
It addresses overcoming objections, closing, and price as connected parts of the selling process.
Written by Keenan, this guide is intended for readers seeking a different perspective on sales conversations and results.
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