Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
by Mike Weinberg, Anthony Iannarino - Introduction
Sales Truth takes a clear-eyed look at the ideas that influence selling. By challenging common myths and emphasizing powerful principles, Mike Weinberg offers a focused guide for professionals seeking to improve their approach and win more new sales.
About This Book
Sales Truth examines the beliefs and assumptions that shape modern selling.
The book focuses on debunking sales myths and applying practical principles.
Its central aim is to help sales professionals improve their approach to winning new business.
Written by Mike Weinberg, with an introduction by Anthony Iannarino.
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