锚定效应：包装设计中的品牌呈现与数字尺度（英文）（“望道”新闻传播学术原创丛书） (沈玢)
by 陈玢
An English-language academic examination of anchoring effects in packaging design, with attention to brand presentation and digital scale. Published as part of the “Wangdao” Original Academic Series in Journalism and Communication, it offers a focused contribution to research on design, branding, and communication.
About This Book
This English-language academic work explores the anchoring effect in packaging design.
It focuses on brand presentation and the role of digital scale as indicated by the title.
The book contributes to scholarly discussion at the intersection of design, branding, and communication.
It is part of the “Wangdao” Original Academic Series in Journalism and Communication.
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