[1133587674] [9781133587675] Consumer Behavior 2nd Edition-Hardcover
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[1133587674] [9781133587675] Consumer Behavior 2nd Edition-Hardcover

by Unknown Author

Business Education
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A clear and accessible guide to consumer behavior principles for students and professionals in business and marketing.

ASIN B07GXL6ZX5 Views 179 Publisher Frank Kardes Format Unknown Binding Product Group Book Created February 13, 2026 Updated September 27, 2026
About This Book

This textbook provides an overview of consumer behavior concepts and theories.

It is designed for students and professionals seeking to understand purchasing decisions.

The content covers fundamental topics relevant to marketing and business studies.

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