![[0071342532] [9780071342537] Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value 1st Edition -Hardcover](https://m.media-amazon.com/images/I/51Y3uPZW3cL._SL500_.jpg)
[0071342532] [9780071342537] Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value 1st Edition -Hardcover
Rethinking the Sales Force explores selling through the lens of customer value. Centered on redefining the sales force, the book considers how businesses can approach the creation and capture of value as part of their broader sales and marketing strategy.
About This Book
Rethinking the Sales Force focuses on redefining selling in the context of customer value.
The book addresses both the creation and capture of value as central considerations in sales.
Its subject matter is relevant to readers interested in business, marketing, and sales strategy.
This listing is for the hardcover first edition.
Reviews
No reviews yet. Be the first to review this book!